Conference
«Photo Imaging Market and Consumer Electronic Market:  Trends and Development»

April 15, 2011
Moscow, Crocus Expo, Hall A

Organizers:
PMA - The Worldwide Community of Imaging Associations
MIDexpo – exhibitions and fairs
RATEK - Association of Trading Companies and Manufacturers of Consumer Electronic and Computer Equipment.

Program

Moderator of the Conference: Mikhail Krasnov, Sava-Digital.

10.00-10.30 am: Registration.

10.30-11.30 am: Social Media impacts on Imaging Products and Sales Strategies.

Speakers: Dr. Herwig Henseler, CTO of ECCE TERRAM Internet Services GmbH, Germany, Maxim Schaefner, junior developer at ECCE TERRAM, Germany.

• Social Media and Imaging - History, Developments, Success Stories.
• Social Media as part of the Marketing Mix and for Product Development - Some Examples from and outside of the Photo Industry.
• Social media as part of future Imaging, new developments to used by the Consumer.

11.30-11.45 am: New possibilities for middle and small size businesses in the photo market. Speaker: Ivan Bulaev, head of marketing department, LOMOND LtD.

11.45-12.00 am: Presentation of Sony company.

Speaker: Rufat Tabasaranskiy, manager of Digital photo and video division, Compact digital cameras Cyber-shot category.

12.00-12.15 am: More profit with KIS on-site photobook solutions.

Speaker: Ivan Semenoff, President of the company KIS/Photo Me Group.

12.30-1.45 pm: Panel Discussion on the Essential Subjects of the Photo Business.

Sponsors representatives, independent industry experts, as weel as vendors representatives participating.

Moderator: Sergey Savenko, president of the SAVA-Digital Group of companies, member of the committee of professional photography of PMAI, vice Trustee-at-Large of PMAI.

Questions for Discussion:

1. Current trends of development of photo market: which of them you can point out from the point of view of B2B and B2C?
2. What is the influence of rapid development of Internet technologies, such as social nets, file-sharing systems, on the photo products’ and services’ market?
3. What are the perspectives for retailers of the photo industry in connection with increasing potentialities of mobile devices to capture and transmit photo images?
4. Photo printing technologies: which of them, in your opinion, can better meet the requirements of the aims and purposes of recent consumer market?

Participants of the Panel:

Alexander Bulaev, General Director, LOMOND LtD.
Igor Schurov, Managing director of Marketing and Sales, Canon Ru
Epson representative
Nikita Sivov, sector manager Photo, GfK-RUS institute of marketing researches
Ivan Semenoff, president of the company KIS Photo-Me Group
Pavel Gurov, Sales Director Imaging Division OLYMPUS MOSCOW LLC
Yuriy Akilov, Director of international marketing, Representative office of Rekam Inc., Canada in Russia
Anton Melnikov, Head of marketing department, Pentar Corporation
Mikhail Krasnov,Sava-Digital
Rufat Tabasaranskiy, manager of Digital photo and video division, Compact digital cameras Cyber-shot category
Dmitry Mokin, Industry Marketing Manager, Xerox Russia.

1.45-2.15 pm: 3D technologies: role and perspectives of development. Panel discussion.

Participants: representatives of Sony, Fujifilm, Nvidia, NTV-plus, Pioneer.

Moderator: Denis Samsonov, publisher of Stuff and What Hi-Fi magazines.

Topics for Discussion:

1. 3D content – how to overcome deficit.
2. Outside TV – penetration of 3D technologies to new spheres: home 3D video, photo, mobile phones, etc.
3. 3D without glasses – new 3D technologies and its commercial perspective.

ParticipantsofthePanel:

Alexander Mishutin, leading specialist of AV department, Sony Russia and CIS
Alexander Vasiliev, product manager of digital cameras detartment, Fujifilm
Nvidia representative
NTV-plus representative.

2.15-2.45 pm: Photo market and consumer electronics market in Europe and in Russia: statistics, trends and development.

Speakers: Natalia Morzhova, deputy country manager Retail and Technology Department, Uliyana Zabolotnaya, sector manager AV, GfK-RUS institute of marketing researches.

1. Recent data of the major groups of products in the photo market.
2. Recent data of the major groups of products in the audio-video market (3D TVs included)
3. Recent data of the major groups of products in the PC-market.
4. Recent data of the major groups of products in the mobile electronic devices market.

2.45-3.15 pm: Challenges of government legislation of electronic market.

Speaker: Alexander Onischyuk, president of RATEK - Association of Trading Companies and Manufacturers of Consumer Electronic and Computer Equipment.

3.15-4.00 pm: Success stories. Sharing of business experiences.

How to make money in conditions of decreasing photo market.

Speaker: Vladimir Borovikov, Director of the company Amur-Photo, Khabarovsk.

Strategy of creating long-term relationships with clients as a basis of successful business of the Photoproek company.

Speaker: Felix Schamiger, General director of the company Fotoproekt, Moscow.

4.00-4.15 pm: Online sale of electronics: current situation in the market, trends of development online&offline.

Speaker: Dobrynin Nikita, Sales Director of directions "electronics, sports and cosmetics", Ozon.ru, Moscow.

1. Market overview online penetration.
2. Electronics online. SUB-categories shares.
3. Main issues of Electronics online market: logistics, grey market.
4. Ozon Electronics: overall sales, regions share.
5. Online vs offline.

4.15-4.30 pm: Presentation of printer Lomond.

Speaker: Ivan Bulaev, head of marketing department, LOMOND LtD.

The Conference is held within the framework of PMA Russia 2011 and Consumer Electronics & Photo Expo-2011

Organizers:

PMA-Moscow       Tel./fax: +7 (499) 161-3778    E-mail: pmarussia@pmai.org

MIDEXPO Company Tel.: +7 (495) 737-7479, fax: (495) 737-6845  E-mail: marina@midexpo.ru; amelina@midexpo.ru