Statistics of Photoforum - 2004

The fourth international exhibition of photographic equipment, materials and digital media technologies PHOTOFORUM-2004 took place in Moscow at «Sokolnniki” Exhibition Centre on April 7-10, 2004. The show and seminar program was organized by “MIDEXPO” Exhibition Company. 

The exhibition occupied six pavilions of the Exhibition Centre “Sokolniki” (No 4, 4a, 4b, 4v, 3, 17) with total area of 19 000 sq.m.

205 companies exhibited at PHOTOFORUM-2004, including major manufacturers of photographic equipment and materials Kodak, Canon, Konica Minolta, Fujifilm, Agfa, Sony, Noritsu, Nikon, Casio, Samsung Cameras, Panasonic, Mitsubishi Electric, Epson, Polaroid, Ilford, Hewlett-Packard, etc.

Official stand of German manufacturers of photographic equipment B+W Filter, Berlebach Stativtechnik, Biedermann, Heliopan, Hensel, Jobo, Jos. Schneider, Kaiser, Linhof, Linos, Multiblitz, Reflecta, Rollei, Tetenal was exhibited this year for the first time in history of the exhibition.

Russian manufacturers represented at the exhibition: Krasnogorskiy factory named after Zverev S.A., Slavich, Prograf, Raynox and other.

Large sales companies: Techsoyuz", "Sivma", “Prolab”,  "Royal-photo", "Converse", “Loma”, “Busheron”, “Instant”, "Vela", "City Trade", “Terem”, “Marco Pro”, “Russcom”, etc.

The exhibition was open for specialists only from April 7 through 9, 2004.

STATISTICS

• Exhibitors – 205
• Trademarks – 400
• Exhibition total area – 19 000 sq.m.
• Total number of visitors – 50 400,
•  27 500 – specialists.

Dynamics of increase in the number of visitors

• 2001 – 26 500
• 2002 – 29 300
• 2003 – 36 300
• 2004 – 50 400                

Specialists’ geography

• Russia – 57%
• Moscow – 33%
• The CIS – 6.5%
• Foreign countries – 3.5%

Specialists’ profile

• Services – 28.2%
• Retail business – 23.3%
• Professional photographers – 16.9%
• Wholesale trade – 11.8%
• Advertising agencies – 6.7%
• Manufacturers – 6.4%
• Mass media – 3.8%
• Museums/archives – 1.6%
• Other – 1.3%

Specialization

• Photographic equipment – 35.9%
• Design – 16.5%
• Polygraphy – 12.9%
• Computer equipment – 11.3%
• Video equipment – 8.8%
• Other – 14.6%

Specialists’ geography from the CIS

• The Ukraine – 44%
• Byelorussia – 23%
• The CIS Central Asian countries – 21%
• Baltic countries – 7.5%
• Moldova – 4.5%

«Product of the Year – Photoforum-2004” award ceremony was held for the second time in two years. The main aims of the contest are raising public interest towards the latest photo-technologies, assistance in creation of Russian photographic commodity and services market, and identification of the best goods and services in relevant nominations. The products were represented in 19 nominations of the contest. This year the jury consisted of editors of the leading Russian photo magazines and newspapers, such as Digital Camera Photo&Video magazine, Digital Photo Camera magazine, Publish magazine, Russian Digital magazine, Stuff magazine, T3 magazine, Potrebitel’ (Consumer) magazine: photographic equipment and video cameras, Photo Business News newspaper.

Official newspaper of the exhibition “Photo Times” published by “MIDEXPO” company and “PUBLISH” magazine was distributed among visitors for the second year in a row. The two issues of the newspaper were traditionally dedicated to “imaging” and “image printing”. The principal and most interesting events and news of the exhibition Photoforum-2004 were announced in the newspaper as well. The newspaper was of great interest to specialists, exhibitors and visitors of the exhibition due to its exceptional and various subject-matter as well as professionalism of the authors and editors who contributed in it. The main sections in the Photo Times newspaper were “news”, “the exhibition guide”, “special review of the equipment (digital photo cameras, printers, mobile phones with built in photo cameras and many other), “experts’ opinion”, “exclusive interviews with famous photographers, designers, experts in color correction and image scanning”.

The section “Built in digital photographic equipment” was highlighted as a separate theme of the exhibition for the first time at Photoforum-2004 along with professional and amateur photo, digital technologies and photo printing equipment.

International program of seminars and master-classes took place within the exhibition. Over 60 companies made presentations of the latest products and technologies, while the specialists reported on such subjects as photo and video shooting, image development and correction, photo business – analysis and solutions.

The Digital Media Technologies Day was held with great success within the seminar program of the Photoforum-2004 exhibition.  Round table discussion on marketing and technology aspects of the market with participation of representatives of the largest manufacturers of printers – Canon, Epson and Hewlett-Packard – took place for the first in history of Photoforum. “MIDexpo” company and “PUBLISH” magazine were the organizers of the Digital Media Technologies Day.

Another significant event of the Photoforum seminar program became the visit of the most respectful expert in the field of color management and the author of the world-wide bestsellers in Photoshop – Dan Margulis. Mr. Margulis presented a two-day seminar on “Professional color management in Photoshop” for the first time in Russia within the seminar program of Photoforum-2004.

The exposition of the best works of the “Russia’s Press Photo-2004” contest, that is the 9^th annual Russian contest of photo journalism c/o international festival of professional photography “Interphoto”, was held within the “Photoforum-2004” exhibition.