Statistics of the tenth International Exhibition
of consumer and professional imaging
PHOTOFORUM-2010

Number of exhibitors of Photoforum-2010 - 310 companies.

Number of visitors of Photoforum-2010 - 104 100, 33 205 specialists among them.

Total number of visitors of TechnoShow-2010 (Photoforum, HDI Show, Mobile&Digital, Premium Hi-Fi) - 142 000, 57 000 specialists among them.

STATISTICS ON TRADE VISITORS

Trade visitors’ business activity

• Services - 21%
• Retail sale - 18%
• Professional photographer - 15%
• Photo studio – 12%
• Wholesale - 10%
• Manufacturer - 8%
• Advertising agency - 5%
• Photo school – 4%
• Mass media - 4%
• Photo bank – 1%
• Museum/Archive - 1%
• Others - 1%

Company’s specialization where a trade visitor works

• Photo shooting – 14%
• Photo equipment - 11%
• Photo printing – 9%
• Photo albums and photo frames - 9%
• Photo accessories - 8%
• Consumables - 7%
• Design and advertisement - 6%
• Computer hardware - 5%
• Video equipment – 5%
• Poligraphy - 5%
• Printing equipment – 4%
• Studio equipment – 4%
• Photobooks - 4%
• Fillet - 4%
• Video shooting – 4%
• Others - 1%

Trade visitor’s position in a company

• Owner – 18%
• General director - 11%
• Deputy director – 17%
• Manager – 33%
• Technical specialist –15%
• Others - 6%

Trade visitors’ geography

• Russia – 59%
• Moscow – 32%
• CIS – 7%
• Foreign countries - 2%

The CIS trade visitors’ geography

• Ukraine – 41%
• Belarus – 36%
• Central Asia countries and Caucasus - 15%
• Baltic States - 5%
• Moldova - 3%

How a Trade visitor found out about the exhibition

• Invitation from a participant of the exhibition – 32%
• Invitation from the Organizer of the exhibition – 32%
• Press - 11%
• Friends - 10%
• Internet - 9%
• Outdoor advertising - 3%
• Advertising on the radio – 2%
• Others - 1%

STATISTICS ON END-CONSUMERS

A portrait of an average end-consumer, who visited PHOTOFORUM-2010:

• Aged 17-46
• Studies or works, income level is average or higher
• High interest to technical novelties, new technologies
• Consumption level is higher than an average or just high. He often buys novelties, goes in for sports, goes abroad.
• Great interest to the present. Tendency to self-expression, art.

Sex

• Men - 60%
• Women - 40%

Age

• 16 - 24 - 21%
• 25 - 34 - 43%
• 35 - 44 - 29%
• 45 - 54 - 5%
• 55+ - 2%

Education

• Higher – 64%
• Secondary – 36%

Geography

• Moscow – 70%
• Russia – 29%
• CIS – 1%